Case Study: Data Leverage Group

Transforming Healthcare Value Analysis with VAMS®Client OverviewData Leverage Group (DLG) is a healthcare technology company dedicated to improving supply chain performance and decision-making within hospitals and healthcare systems. Their flagship product, VAMS® (Value Analysis Management Software), provides hospitals with the tools to centralize data, collaborate across departments, and streamline the product evaluation process. With nearly 100 hospitals nationwide using VAMS®, the platform plays a critical role in reducing costs and improving patient outcomes.

The Challenge
DLG needed two major digital initiatives to position VAMS® as a trusted, enterprise-grade SaaS platform:

1. A public-facing website that clearly explained the value of VAMS®, attracted qualified leads, and supported ongoing SEO and content growth.
2. A fully modernized user interface (UI) for the VAMS® application itself — one that simplified navigation, improved usability, and aligned with DLG’s brand identity.

In addition, DLG required ongoing technical support for hosting and infrastructure, ensuring seamless uptime and performance as their customer base expanded.

The company’s previous digital presence did not fully reflect the sophistication of the software or the expertise behind it. The web content was limited, the UI lacked visual hierarchy, and there was no unified brand experience between the website and the platform.

Our Approach
Digital Media Design, Inc. was engaged to develop a complete digital transformation strategy — uniting branding, web design, SaaS UI development, and content strategy under one cohesive vision.
Our approach focused on three core objectives:

1. Establish a professional, high-performing public website that communicated the unique value of VAMS®.
2. Redesign the internal SaaS user interface to enhance usability and streamline workflows for healthcare professionals.
3. Deliver reliable hosting support and performance monitoring to maintain stability as the platform scaled.

1. WordPress Website Design & Development
We designed and developed a custom WordPress website for Data Leverage Group that balanced professionalism with simplicity. The goal was to make complex software concepts understandable and appealing to non-technical hospital administrators and decision-makers.

The site’s structure was organized around VAMS®’ core benefits: workflow efficiency, team collaboration, data-driven decision-making, and cost reduction. Clean typography, brand-consistent colors, and modern iconography helped reinforce the software’s credibility.

We integrated conversion-focused design elements including a clear “Request a Demo” call-to-action on every page, downloadable PDF resources, and an expanding blog series that positioned DLG as a thought leader in healthcare value analysis.

The entire site was SEO-optimized, using carefully researched key phrases such as healthcare value analysis, hospital supply chain management, and value analysis software. As a result, VAMS® quickly began climbing in organic search rankings, competing directly with larger healthcare technology providers.

2. SaaS UI Design & Development
In parallel with the website build, we worked directly with the DLG software team to modernize the VAMS® user interface.
Our role included:

• Designing a responsive, clean layout system that simplified data visualization and user workflows.
• Enhancing the navigation structure to reduce click depth and improve speed to insight.
• Developing a consistent visual language — icons, button states, typography, and color hierarchy — to create a seamless experience between the website and the software itself.
• Incorporating user feedback from existing hospitals to refine the design for real-world use cases.

The result was a user experience that aligned with hospital professionals’ daily needs: efficient, intuitive, and visually consistent. The redesign made complex data sets easier to interpret and helped shorten the learning curve for new users.

3. Technical Support & Hosting Infrastructure
Beyond design and development, we provided technical support and server management to ensure DLG’s growing platform remained stable and secure.
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This included:

• Setting up and maintaining optimized WordPress hosting for the public website.
• Coordinating with the SaaS hosting provider to monitor uptime and troubleshoot connectivity issues between client hospitals and the VAMS® platform.
• Managing DNS configuration, SSL certification, and performance caching to deliver fast, reliable page loads and protect sensitive data.
• Implementing Google Analytics and Search Console tracking, enabling DLG to monitor engagement metrics, SEO performance, and conversion funnels.

This technical foundation not only improved stability but also ensured scalability as more hospitals joined the platform.

4. Video Production & Brand Identity
To support sales and marketing efforts, Digital Media Design also produced a one-minute promotional video introducing the VAMS® platform. The video combined animated interface demos, professional narration, and clean transitions to highlight the platform’s impact on healthcare efficiency and cost savings.

We also created the VAMS® logo, social media graphics, and brand assets to unify the company’s visual identity across its digital ecosystem — website, SaaS platform, and marketing materials.

Results
The collaboration between Data Leverage Group and Digital Media Design produced measurable improvements across visibility, usability, and performance:

• Enhanced Brand Credibility – The new website and visual identity positioned DLG as a serious contender among national healthcare technology firms.
• Improved User Experience – The updated VAMS® UI reduced user friction and improved navigation for nearly 100 hospitals actively using the platform.
• SEO Growth & Lead Generation – Within months of launch, key pages ranked on the first page of Google for competitive healthcare and value analysis keywords.
• Reliable Performance – Hosting optimizations and monitoring improved site uptime and loading speed, directly impacting user satisfaction and conversion.
• Unified Brand Presence – The website, SaaS platform, and marketing materials now share a cohesive design language, enhancing professional trust and recognition.

Conclusion
The VAMS® project exemplifies how design, technology, and strategy can work together to elevate a brand and deliver measurable results. Through web design, SaaS UI development, SEO strategy, video production, and ongoing technical support, Digital Media Design, Inc. helped Data Leverage Group transform its software into a scalable, market-ready solution now trusted by hospitals nationwide.
This partnership continues to evolve as DLG expands the VAMS® platform and explores new ways to optimize hospital operations through data-driven innovation.
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